Sued: Love Seekers Claim Site Full of Fake Profiles

By Jason Beahm on January 10, 2011 | Last updated on March 21, 2019

New allegations of fake profiles have gotten sued. The Dallas-based dating website, which claims more than 20 million users, is under fire after former employees allegedly confirmed that half of the profiles are fake. The case has been filed as a class action in a Dallas federal court.

According to the consumer lawsuit, uses the fake profiles to lure people into the site and pay a monthly subscription fee. The inflated number of users purportedly makes the site seem bigger and more popular than it actually is. The attorney for the class action says that users want a refund of the subscription fees they have been paying. denies all claims being made in the lawsuit.

According to the complaint, up to 60 percent of the profiles posted at the site are inactive or belong to fake or fraudulent users, the Dallas Business Journal reported.

"Match takes virtually no action to remove these profiles ... for months and sometimes years ... And, Match will only remove profiles after a former subscriber calls to complain and specifically requests its removal," the complaint said.

"The effect of these deceptive practices was to mislead Plaintiffs and other members of the Class into believing that millions of individuals were active members and further exposed Plaintiffs and members of the Class to frauds and other schemes," PC World reports.

The allegations that got sued further allege that many of the photos on are of adult film actresses as well as models stolen from other websites.

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